How Yahoo Strategy Will Affect Your Small Business Marketing Plan for 2013

Yahoo recently revealed a marketing strategy online to turn around their online business.  Marissa Meyer, the new CEO, is emphasizing or focusing on three strategies: The biggest strategy is to … [Read more...]

How Your Marketing Is Been Influenced by Mobile Mulitaskers

Are your clients the biggest multitaskers? Apparently they are. According to the world’s largest mobile carrier, the individuals in the USA are the biggest multitaskers  in the world. The … [Read more...]

Groupon Founders Expanding Their Business?

Lightbank (Investment Company) is co owned by the Groupon Founders. In recent news, they made an investment of $1m in a brand & loyalty company called BellyCard. BellyCard underlying business model … [Read more...]

Branding – how to avoid being called an ASS…

  If you would remember a couple of months back, Bank of America  (BOA) decided to charge $5 every month if you have used your debit card to pay for purchases. Now BOA credit cards are … [Read more...]

Groupon Marketing Cost taking 100 % of your Profits? Is it Really Worth It?

Are you as a small business owner willing to break even, or even make $0 profits with your first Groupon promotion? Think about this you are making nothing with your first Groupon … [Read more...]

Would you hire CEO that knows nothing about your business – Yahoo DID

In a recent move to help Yahoo recover from the slump on the online marketing world, the board of directors went ahead and hired Scott Thompson.   Just to give you some background Scott has done a … [Read more...]